Communications

* THE POSITION OF COMMUNICATIONS COORDINATOR WAS INADVERTENTLY LISTED UNDER "CLEAR OPENINGS" IN THE NYAC APPOINTMENT ANNOUNCEMENT ISSUED ON TUESDAY, MAY 13, 2020.
THE POSITION WILL NOT BE FILLED AT THIS TIME. WE APOLOGIZE FOR THIS ERROR. 

Planned, professional, open and transparent communications enables the New York Annual Conference (NYAC) to create an environment where our internal (Episcopal office; NYAC Church leadership and Conference staff) and external (current and prospective congregants; current and prospective NYAC Clergy, Laity; people and organizations outside of the denomination, etc.) audiences are better able to: 

  • Understand how NYAC puts its mission into action on both the organizational level and within our individual churches.
  • Engage with personal and congregational stories of Christian experience, faith, and service; and other means that give expressions of witness for Jesus Christ.
  • Gain buy-in to NYAC’s mission and begin to look forward to engaging in and communicating about mission-focused activities. 
  • Direct Christian “seekers” and “questioners” (desirable “targets” for all denominations) to envisioning a UMC church environment that can meet their needs. 
  • Better understand strategic messaging needed to help NYAC address issues, build credibility, create brand awareness and prevent misfires that can harm the perception of the work that NYAC does. 
  • Embrace the future and increase engagement based on the positive/hopeful messaging offered. 

In the best circumstances, the Conference mission, vision and core values will shine through all of our public-facing activities and encourage all to see the importance of what we do, how we do it and future possibilities. 

*Conference Communicators are tasked to: 

  • Identify, equip and coordinate the work of a communications team (volunteer/staff); 
  • Develop and guide the implementation of strategies for effective communications among Annual Conference agencies, districts and local churches; 
  • Promote and organize activities to enhance the awareness and reputation of the church; 
  • Help guide the strategy to promote the Conference budget and other benevolences; 
  • Provide guidance and training in effective communications to Annual Conference, District and/or local church leaders; 
  • Lead the Conference in developing effective relationships with news media within the Annual Conference; 
  • Guide Conference Leaders in developing and implementing an effective communication strategy under the Connectional Ministry; 
  • Lead the Conference in using new and emerging technologies for ministry; 
  • Provide connectional relationship between the Conference and United Methodist Communications.

    It is recommended that the Director be part of the Extended Cabinet (or equivalent leadership structure) to provide advice and counsel concerning communications strategies related to the Conference program, apportionment and benevolence interpretation, crisis management, and other matters as the Cabinet and director may determine. 

About Our Director Of Communications
Lisa Isom, Director of Communications, is a former business journalist with an extensive background in mainstream media, corporate communications and not-for-profit. A self-described “storyteller and lover of words," she has more than 15 years of management experience in multi-channel marketing and communications, with a strong focus on producing communications collateral while keeping costs low and quality high.

She has:

  • Developed and authored strategic print and digital communications; 
  • Devise long-range media relations strategies;
  • Directed enterprise internet, intranet and microsite builds;
  • Authored and edited content for digital and print mediums;
  • Managed teams of content producers for a range of communications;
  • Devised and implemented guidelines for social media marketing; and
  • Created and managed large-scale campaigns for a variety of media vehicles.

Have questions communications, marketing and the tools and tactics needed to elevate your church's engagement and outreach to new levels? Call us at 914-997-1570 or email our Director of Communications to see how we can help. 

 

 

*The Book of Discipline of The United Methodist Church 2016: ¶642